There can be no doubt that having a business coach to help you move your business to the Next Level makes perfect sense in today’s competitive marketplace. The right coach will not only tailor-make a program based on your business needs but, will push you and hold you accountable as the focus is on the success of your business.
Technology and the Internet are starting to reshape business coaching as we move into the future which includes the impact the 4th Industrial Revolution is having on this sector. This is a good thing for business owners as the costs of hiring a business coach can be dramatically reduced.
The business coaching industry is evolving as there may be more automation in the not-so-distant future based on insights shared by members of the Forbes Coaches Council (read the article here). Let’s look at the trends that will impact you as a business owner.
Technology and the Internet provide opportunities to coach online through tutorial videos, self-study workbooks, and online video consultations. This means business owners have access to their content and coach from anywhere at any time.
Coaching To Overtake Consulting
The main difference is that coaching emphasizes the transfer of knowledge and wisdom whereas consulting augments gaps in knowledge. With business owners becoming younger, they will seek to learn as talent becomes harder to ‘rent’.
Demonstrate Measurable Results
A good coach will ensure that any and all strategies taught and implemented can be measured and are measured on a regular basis to ensure changes are made to improve their effectiveness.
Increased Focus On Personal Skills
A good coach will include personal development with business coaching as at the head of every business is a person and having the right mindset is critical for the achievement of goals by carrying out the tasks agreed on at each session.
For effective transfer of knowledge and skills, there will have to be an increase in content sharing versus just asking the right questions. The sharing of content will also provide the business owner with a reference point for future use.
Relationships, Results, And Rewards
Practical wisdom, proven strategies, tighter time frames, and accountability is becoming more and more important for a successful coach/client relationship that is based on mutual benefit.
Coaching In The Digital World
With an increased demand for a business owner’s time, the days of in-person coaching are dwindling in favor of making use of technology and the Internet to deliver content and results faster. This is carried out by using webinars, online training, digital content, and online video consultations that makes for easier accessibility, and can be adapted to fit the business owner’s schedule.
What Does This Mean For You?
All the above-mentioned trends will mean a reduction in coaching costs as there is no need for travel to and from clients and printed material. This reduces the coach’s overheads which are returned to you by means of reduced rates.
It’s Already Being Done
The Business Coaching Hub and it’s flagship business networking platform, the Business Growth Network is already making use of all of the above and in most cases charging 50% of the current coaching rates.
With technology and the Internet, we have dramatically reduced our overheads allowing us to return the savings to you through more affordable coaching programs that are now accessible to more start-ups, entrepreneurs, and small business owners than ever before.
Let me give you an example; traditional coaching ranges from R3,000.00 to R5,000.00 per hour but by using technology and the Internet, we have reduced this to 50% of the lower rate. This means you get almost 3-hours of business coaching for the price of 1-hour using the higher rate with traditional methods.
My Gift To You
Our Business Health Audit Guide is a great start for any business owner to get clarity on where the growth opportunities are in their business. You can download a Free Copy Here (immediate download – no email required).
If you would like to discuss strategies you can implement to realize the potential you have uncovered, I would like to offer you a Free 45-Minute Online Consultation (no strings attached). We will discuss where your business is, where you would like it to go, and what strategies you can implement to achieve your business growth goals. You can view my Online Calendar Here to pick a date and time that suits you.
I look forward to working with you on uncovering and realizing the hidden growth potential in your business.
“Your Success Is Our Focus!”
Business Transformation Specialist