When it comes to generating sales for a business, more salespeople are only as good as their leads. Since, its inception, LinkedIn has been known as a great place to search for a job and network with like-minded people. However, in recent years it has emerged as an excellent resource for generating more leads. For many, taking the time to manage a LinkedIn account for their business is a waste. However, according to recent studies, LinkedIn has been shown to drive 80 percent of all B2B social media leads, beating out Facebook, Twitter, and Google+. This means that looking at LinkedIn as the platform to utilize to generate more leads may prove to be worthwhile.
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