Social media marketing is an online marketing trend initiated by companies and individuals that realized the potential of social media platforms as powerful marketing and advertising channels.
More specifically, social media marketing is the process of using social media sites to promote products, brands, and businesses of all sizes.
Social media marketers leverage aspects of social networks that facilitate interactions between companies and users, including instant messaging, social interactions such as likes, shares, and virality.
Social media marketing strategies are simple to execute because they usually generate an instant response. An example of a common social media marketing strategy is a company that sets up an optimized profile on any of the big social networks to start composing updates that are also optimized to generate organic reach.
The outcome of this strategy is that the company that created the social profile to run the optimized updates will start getting followers in a matter of hours. A good percentage of those followers will convert into referrals, brand ambassadors, as well as into customers down the line.
Given these results, it is no wonder why agencies and businesses are flocking to social media. Social media marketing is cost-efficient, and it produces quick results.
How Can Social Media Marketing Help Your Business?
✓ Social media marketing doesn’t require you to invest upfront as long as you know how to apply the right strategies.
✓ Social media marketing helps you build a presence on some of the most popular websites on the planet. For Free!
✓ Most social media networks have integrated advertising solutions and built-in advertising tools that let you run paid ad campaigns for a fraction of the cost of an ad campaign on traditional media.
✓ You can develop social media marketing strategies that help your brand stay top-of-mind.
✓ Social media marketing will help you personalize customer relationships because social media users LOVE to interact with the brands that they love.
✓ Social media marketing provides your brand with unprecedented levels of engagement and interactivity.
✓ Social media marketing integrates with every possible placement. You can link your social channels to your websites and to your other social media channels.
Are you ready to learn all it takes to dominate social media marketing in 2019-20 and beyond? Then visit The Foundation of Social Media Marketing to discover the framework for business owners to get tangible results online.
Business Turnaround Specialist