What Business Owners Don’t Know…And Should Know!
While small businesses are recognised as key drivers of economic growth and employment in South Africa, far too often we hear that there are more businesses that fail than succeed in the first 2-3 years.
This is largely due to the inexperience and lack of business know how of the owners. It does not mean the blame sits squarely on the shoulders of the business owner. There are many businesses started out of a need to generate an income or a need to follow a passion and this is the main reason since the owner lacks the skills, experience, training, tools, or resources to build a long-term sustainable business.
A passion to be an entrepreneur and start a business does not substitute for experience and training. It takes courage as a business owner to admit you need help but, those that do and those that experience the success that comes with support, are grateful they took the leap.
The starting point for a business owner is to identify the knowledge gaps in his/her business then source the right training, tools, and resources to fill that gap which will in turn equip them to scale up their business effectively, efficiently, and long-term.
So, how do you go about identifying the knowledge gaps? This is a task I carry out with each of my clients on our first consultation by getting them to complete the Business Coaching Hub’s Marketing Roadmap Questionnaire.
The questionnaire covers 6 critical areas such as:
- Leads
- Conversions
- Transactions
- Prices
- Profits
- Building a Million Rand Business
No matter how long the business I am consulting with has been around, I find that majority of business owners have very little knowledge on the tactics, tips, and strategies covered in this questionnaire but… once they have completed the questionnaire, they gain clarity on what they need to know to scale up their business and suddenly despair turns to excitement of the road ahead.
The Business Growth Network is a service provided by the Business Coaching Hub which is Free to join.
In the spirit on why BGN was founded, you can download the Marketing Roadmap Questionnaire by clicking here. It is sure to give you clarity on your knowledge gaps.
“Your Success Is Our Focus!”
